World Travel Market (WTM) Africa 2025 is set to take place from April 9 to 11, 2025, in the enchanting city of Cape Town, South Africa. As one of the premier gatherings for travel and tourism professionals, this event has garnered international acclaim over the years, and in 2025, it will mark its 11th anniversary. WTM Africa serves not only as a vital platform for business networking but also as a breeding ground for collaboration and the exchange of innovative ideas within the tourism industry.
Since its inception, WTM Africa has attracted an impressive array of travel professionals. Participants range from hoteliers and destination management companies, tour operators, Travel Technology Providers, airline representatives and government tourism agencies. Held annually at the iconic Cape Town International Conference Centre, the event is located in the heart of the vibrant Mother City, which boasts the majestic Table Mountain—one of the Seven Wonders of the World. This breathtaking backdrop elevates the experience, providing an ideal setting for meaningful discussions and strategic partnership formation.
What sets WTM Africa apart from other tourism expos is its multifaceted focus. The event allows industry professionals to generate sales leads, launch new products, penetrate new markets, raise brand awareness, analyze competition, conduct market research, attract media attention, and cultivate lasting relationships. Additionally, WTM Africa showcases the untapped potential of the African continent, celebrating its rich cultural heritage while emphasizing the importance of sustainable growth in both inbound and outbound tourism. This dual emphasis not only benefits participating businesses but also contributes to the overall development of the tourism sector across Africa and the world.
Attending WTM Africa 2025 will provide attendees with a unique opportunities to engage with various tourism-related activities and explore some of Cape Town’s major tourism destinations. The city, known for its stunning landscapes, historical significance, and vibrant culture, offers an unmatched experience for attendees. The gathering serves as an opportunity to not only participate in discussions and presentations but also to immerse oneself in the local culture, enhancing the overall experience of professional networking.
Registration details can be found at : https://www.wtm.com/africa/en-gb.html
